Tuesday 29 October 2019

Advice to fellow bloggers

I'm getting increasingly fed up by the amount of blogs that carry advertising. Just this morning, the content of two blogs I landed on was so interwoven with loud, dynamic advertising that I soon tired of both and went elsewhere. Which was a shame because both blogs looked so enticing – the first was an impressive trainspotter’s Beatles blog, while the second, was a blog post which examined the differences between the longer and shorter versions of Andrei Rublev. The latter was especially regretful – the author had clearly put some effort into the work, illustrating his text with screen grabs from the different versions, but disastrously, every second or third screenshot was interspersed with an ad, ruining what was a perfectly good post. For the humble blog with a small readership, ads are a bad strategy. Next to nothing will be made in revenue for the smaller, more personal journals, and no matter how well written and designed a blog is, the function of the ad is to draw readers attention away from content the author might have spent some time crafting. Ads look sleazy, and if I understand Adsense correctly, blog owners have little control over what they appear to be endorsing – was the Beatles blogger really recommending I buy a blood sugar meter ? Annoying…

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